Lead generation

What is Lead Generation?

Lead Generation is a different way to generate leads or motivated contacts on the Internet. It helps companies to get the contacts to their potential clients, which are interested in a particular product or service. A motivated client is the one who has an interest in a particular service or product. He has done some activity such as filling out the online form, made the demand, purchase or any other activity.

Mostly, the companies use Lead Generation via their own call center or customer service where operators discuss important topics with motivated potential clients. If the company does not have it´s own call centre, it usually outscores the call center from that company, which generates leads. Currently, this method is the most effective marketing tool available.

What are the advantages of Lead Generation?

The biggest advantage of Lead Generation is the fact, that your company gets only the contacts to motivated clients, who already have made the interaction. So you don't have to spend a lot of money to reach the masses of potential customers with an uncertain outcome. A motivated client comes to you itself.

The basis for the success of the Lead Generation is the exclusivity of supplied leads. Every contact is received only by one business partner, which provides a high probability of getting a real customer. Some companies also applied multi leads technology.

Another advantage of Lead Generation is the fact, that you can easily measure your costs and benefits. You can also easily check the amount of those new customers the strategy brings to you. Therefore, when you use Lead Generation, you will pay only for real number of leads, which you get through the marketing strategy.

Lead Generation is a good strategy for merchants and also for customers. The buyer gets the product information and comparison of several companies of the market area.

The best choice is a combination of Lead Generation with Affiliate marketing network.

How can we divide the leads?

Currently it is possible to use several models to generate leads. The first one offers a comparison of the products across the entire market. It is a grader, in which customers will find the best service or product.

The second type is branded or non branded web portal, called microsites that provide information about a particular product. We can combine both types, producing a hybrid model.